Turn your bathroom into your favourite room.

Swoon wants to make it easier to create a personal styled bathroom, just as you would with the rest of your home. Their mission is to change each bathroom into a parlor without compromising on quality or functionality. Build your exclusive bathroom furniture online, in Swoon's digital showroom, and it will be sent from their factory in Småland, Sweden, to you. Fully assembled and ready to make your bathroom look stunning.

Swoon's vision of a whole new e-commerce site

Swoon came to us with an idea; they wanted to build a new type of e-commerce site. Not only should it showcase their stunning furnitures, it should also be made possible for the users to create their own furniture configurations via a digital showroom, in a simple way, yet true to Swoon's look and feel. It was important to have a solid filtering tool where the customer easy chose among Swoon's products, design and color, and with an cart optimized for conversion. Another key function was to make the site optimized for mobile experience.     

Since their market stretches over a dozen countries, it was important that their site had multi language support, including support for each country's currency.

How to make their vision come alive

After an extensive pilot study containing workshops and interviews together with Swoon and Britny, North Creation Agency made a PoC (Proof of Concept) which gave us a pointer to just how complex the solution would have to be. From that, we set out to make Swoons vision become a reality. 

It was clear we had some pretty big challenges ahead, most prominent was the making of Swoon's digital Showroom with more then 30 million unique combinations of images and the optimization of mobile experience where big retina pictures should work just as well on mobile devices. All the while maintaining Swoon's visual identity and their sense of quality, exclusivity and professionalism.

After 6 months of SCRUM and intense problem solving, Swoon and the digital showroom was ready to be launched.

We at North Creation Agency are grateful for the ride and happy to have maintained the confidence from Swoon to continue the work of improving and developing their site further. 


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